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News & Events

Have a look at this little video about the Flavours of Herefordshire Food Festival. We appear from about 2mins 30secs!

We really had a great weekend, and look forward to next years show!

Grand Opening of the NEW Once Upon A Tree ShopAlthough somewhat later than originally planned, we have finally managed to build and open our new orchard shop!

This weekend, the 31st July, we are having a "Grand Opening"day, and you are very welcome to come along for a welcome drink of cider or juice, and join us for a complementary "Orchard Days" poetry walk and tour through our orchards, where Norman will talk you through the growing season, punctuated with poems from the Orchard Days poetry book by Charles Bennet. There will be free tastings of Juice, Cider and Perry, as well as other Herefordshire produce.

As an extra incentive, we are offering:

10% discount on all Once Upon A Tree Cider, Perry, Juice and Preserves all weekend.

The fun starts at 11am on Saturday 31st July!

The shop is now open from 10am to 3pm Wednesday to Saturday. Click here for directions - Visit

Here is a PDF of our little flyer if you would like a closer look!

Kay Harris and Sally Booth with the Vigo TrophyOnce Upon A Tree were awarded the "Vigo Trophy" for the second year running for the Best Apple Juice at the Bath & West Show Competition yesterday.

The competition is now the largest of its type in the world, with around 500 entrants competing this year. Judges included industry and trade experts, joined this year by celebrity chef Raymond Blanc, who was very complimentary about the quality of the winners!

Simon Day, who makes the award winning juice at Dragon Orchard in Putley, Ledbury, was present to receive the trophy.

To win this beautiful hand carved apple trophy for a second time is testament to the quality of the fruit grown in our area, and reflects the care and attention the growers put into their orchards." explains Simon Day "This year the trophy was won with Spartan single variety apple juice, grown for us by our neighbour Maurice Embrey. We also gained 3rd prize for our blended and most popular juice Russet & Bramley grown here at Dragon Orchard."

All of our juices are from tree ripened, hand picked apples, pressed and bottled within hours of harvesting to capture the aromas and flavours of the variety. There are no secret techniques, just careful handling from tree to bottle – that is what makes them special!"

The juice is available to taste and buy directly from the Once Upon A Tree Shop at Dragon Orchard, or via mail order, or through a number of stockists.

This award follows previous success for the Once Upon A Tree ciders last month at the International Cider Competition, where the company won three awards for best Dry Cider, Best Single Variety Cider and 3rd place Medium Cider.

For the past couple of months, visitors to our Orchard Shop have been able to view the photos entered into our photo competition by the attendees of our Herefordshire Year in the Orchard Photo Day, and vote for their favourites. Voting closed after our Open Farm Sunday event on 12th June, and the votes have now been counted and the results can be announced!

We had several hundred visitors cast votes, and every photo entered had some votes. However the three prize winning photos are:

First Place:

Eric Neal for his monochrome / colour photo of apples in a bushel box:

First Place - Eric Neal


Second Place:

Beverly Walker for this image of chairs in the blossom filled orchard:

Second Place - Beverly Walker

Third Place:

Also to Eric Neal for his monochrome image, taken at the back of one of the orchard barns:

Third Place  - Eric Neal


Congratulations to Eric and Beverly, very well deserved!

Eric wins the £80 mixed case of cider (1st prize) and a £10 voucher (3rd prize) to use in our shop, and Beverly wins a £25 voucher (2nd prize) to spend in our shop.

The winning photos will be displayed in our shop for the remainder of the Year in the Orchard.

commanders-perryprigglesOnce Upon A Tree, winners of the ‘Best In-bottle Fermented Cider or Perry’ at the International awards earlier this year are to release two new perries - Commanders Perry and Priggles Perry, dry and medium respectively.

Once Upon A Tree are dedicated to producing superior drinks for the top-end of the market. Director, Simon Day, says,

We find that our customers are those that seek out quality and innovative products. Following on from the success of our wine-style ciders we’re introducing wine-stye perrys. Perry naturally tends to have more wine-like characteristics and these new perrys have wonderfully fresh citrusy aromas, zingy palates and a great length of finish, definitely the sort to accompany food.”
Simon continues, “Perry production in our area has a strong heritage and the saying goes that the best perry pears grow within sight of May Hill, just over the border in Gloucestershire. The pears we use are hand-picked in traditional, Herefordshire orchards where trees can be over 200 years old. Many of our smaller suppliers have a handful of mature trees in their back gardens, which is invaluable as perry pear orchards are now few and far between. With the popularity of perry increasing we’re always on the hunt for more pears so it’s worth having a look in your garden and if you find any, please let me know.”

Named after two local ancient woodlands, Commanders and Priggles are awarded PGI (Protected Geographic Indication) status which means strict geographical and quality criteria are met in production. To this end they may be referred to as a ‘Herefordshire Perry’. Other new and interesting drinks are planned for release in the next few months.

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